Doing a SWOT analysis

2021/03/18 English 共 2430 字,约 7 分钟
  • Strengths
    • locally owned
    • low employee turnover
    • good locations for store within the city
    • fast delivery times
    • good customer service
    • positive reputation
    • What advantages does your organization have?
    • What strengths would others say your company has?
    • What specialized markets or innovative technology can your company take advantage of?
    • What do you do better than your competitors?
    • What unique resources can you draw on that others can’t?
  • Weakness
    • not the market leader
    • not well known compared to competitors
    • more expensive prices, smaller selection
    • relies on word of mouth for advertising
    • what could be better about your company?
    • What are some of your competrors’’ weaknesses?
  • Opportunities
    • the two major competitors attack each other intheir ads
    • overall the econonmy is doing well
    • small increase in home-buyers in recent years
    • What are some market trends you could take advantage of?
    • What are some challenges your
    • What might be changing about your company? Your competitor?
  • Threats
    • all companies target the same demographics
    • competitors are stable
    • What are your competitors doing?
    • What are some challenges your company faces?
    • What does your company need to avoid?
    • What might be some effects that your company has no control over

Dialogue

  1. Taylor:okay, so that covers opportunities box, now on to our weaknesses.
  2. Jade: Um, I’m sorry but where do I put eco-friendly appliances?
  3. Dylan: Oh that’s a strength, you should put it here.
  4. Jade: Great, thanks!
  5. Taylor: Wait, that isn’t really a strength. It’s more like an opportunity.
  6. Dylan: Hmmm .. I see what you mean.
  7. Jade: Why?
  8. Taylor: Strengths are more internal opportunities are external.
  9. Dylan: Yeah, put it here instead.
  10. Jade: Okay. But aren’t we selling those appliances? That’s internal, isn’t it?
  11. Dylan: That is one way of looking at it, but ask yourself- do we ultimately have any control of how eco-friendly the appliances are? Are we the ones making those appliances?
  12. Jade: No, I guess not… So external things are things we have no control over?
  13. Taylor: That’s right. Okay, now how about our weaknesses?
  14. Dylan: Our loans?
  15. Taylor: Yep, and let’s not forget that we’ve only been in business for two years so that also affects things.
  16. Dylan: True. Were you going to add something, Jade?
  17. Jade: Ummm .. the vehicle gas mileage law?
  18. Taylor: Well-
  19. Dylan: But-you first.
  20. Taylor: Thanks. So, is that something that’s really internal?
  21. Jade: Well, we’ll have to get new vehicles, we’ll have control over which vehicles we get and why. That’s internal.
  22. Taylor: Yes, that’s true, and purchasing new vehicles could be listed as a weakness But also consider that it’s the new law that’s forcing us to buy these vehicles in the first place.
  23. Jade: Oh! And we don’t have any control over the law. So the law is a threat, but the purchase of vehicles is a weakness.
  24. Dylan: That’s right!
  25. Jade: Great! And I put that here.
  26. Taylor: Exactly. Anything else?
  27. Dylan: Hmmm… What about-?

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