- Strengths
- locally owned
- low employee turnover
- good locations for store within the city
- fast delivery times
- good customer service
- positive reputation
- What advantages does your organization have?
- What strengths would others say your company has?
- What specialized markets or innovative technology can your company take advantage of?
- What do you do better than your competitors?
- What unique resources can you draw on that others can’t?
- Weakness
- not the market leader
- not well known compared to competitors
- more expensive prices, smaller selection
- relies on word of mouth for advertising
- what could be better about your company?
- What are some of your competrors’’ weaknesses?
- Opportunities
- the two major competitors attack each other intheir ads
- overall the econonmy is doing well
- small increase in home-buyers in recent years
- What are some market trends you could take advantage of?
- What are some challenges your
- What might be changing about your company? Your competitor?
- Threats
- all companies target the same demographics
- competitors are stable
- What are your competitors doing?
- What are some challenges your company faces?
- What does your company need to avoid?
- What might be some effects that your company has no control over
Dialogue
- Taylor:okay, so that covers opportunities box, now on to our weaknesses.
- Jade: Um, I’m sorry but where do I put eco-friendly appliances?
- Dylan: Oh that’s a strength, you should put it here.
- Jade: Great, thanks!
- Taylor: Wait, that isn’t really a strength. It’s more like an opportunity.
- Dylan: Hmmm .. I see what you mean.
- Jade: Why?
- Taylor: Strengths are more internal opportunities are external.
- Dylan: Yeah, put it here instead.
- Jade: Okay. But aren’t we selling those appliances? That’s internal, isn’t it?
- Dylan: That is one way of looking at it, but ask yourself- do we ultimately have any control of how eco-friendly the appliances are? Are we the ones making those appliances?
- Jade: No, I guess not… So external things are things we have no control over?
- Taylor: That’s right. Okay, now how about our weaknesses?
- Dylan: Our loans?
- Taylor: Yep, and let’s not forget that we’ve only been in business for two years so that also affects things.
- Dylan: True. Were you going to add something, Jade?
- Jade: Ummm .. the vehicle gas mileage law?
- Taylor: Well-
- Dylan: But-you first.
- Taylor: Thanks. So, is that something that’s really internal?
- Jade: Well, we’ll have to get new vehicles, we’ll have control over which vehicles we get and why. That’s internal.
- Taylor: Yes, that’s true, and purchasing new vehicles could be listed as a weakness But also consider that it’s the new law that’s forcing us to buy these vehicles in the first place.
- Jade: Oh! And we don’t have any control over the law. So the law is a threat, but the purchase of vehicles is a weakness.
- Dylan: That’s right!
- Jade: Great! And I put that here.
- Taylor: Exactly. Anything else?
- Dylan: Hmmm… What about-?