Examples

Example 1:

When asked to name famous car companies, a consumer can think of 4-5 companies immediately.

Example 2:

A business traveler collects air miles from Delta Airlines and finds that the company gives her perks such as upgrades due to her status. She actively looks for flights on Delta and rarely flies with a competitor.

Example 5:

A customer has found Apple products to be reliable based on multiple purchases. All these products have lasted an unusually long time despite rough treatment. This customer now won’t buy other brands of electronics.